Our Services

Search Engine

Improve website ranking in search engine results page (Google) using techniques like SEO (organic) and SEM (inorganic/paid)

Social Media

Get traffic through social media sites like Twitter, Facebook, Instagram, LinkedIn, Pinterest and Google+ using techniques such as SMO and SMM

Analytics

Measure and analyse user behaviour on your website using tools such as Google Analytics

Recent Works

Latest Posts

Time to uninstall all page rank toolbar plugins !!

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Well! time has come to uninstall all page rank plugins from browsers. Google has formally executed off toolbar Page Rank. Finally this past Friday, April 15, 2016 this was officially ended. All the Toolbars that worked in Internet Explorer 6 or any of the online devices that scratched the information, they have been authoritatively shut down.

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On Page SEO

Key steps to perform On Page Optimisation: Site Analysis Keyword Research Selection Search Engine Algorithm Creation Of Meta tag Content Optimization HTML Optimization H1 to H6 tag integration Image Optimization Header & Footer Optimization Google Verification Techniques W3C Validation Copyscape Creation Of Site Map Robot.txt SEO Tools Webmaster Verification Google Analytics

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Off Page SEO

Off Page Optimization primarily involves Link Building There are multiple ways to perform Link Building. Some of the key ones are listed below: Directory Submission General Deep Link Niche Free Classified Posting Social Bookmarking Article Submission Bookmarking Press Release Submission Blog Creation Submission Posting Comments Forum Participate or Signature Linking RSS Creation Submission Yahoo Q&A Participate Web

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What is SEO?

SEO — Search Engine Optimisation Search Engine Optimization Understanding of search engines and search engine optimisation is the first step to achieve visibility online. To apprise yourself and compete now and in future, good understanding of how search engine rank, relate, recall, and determine relevance is needed. The most critical and the crux to success

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Directory Submission

The very first thought of directory submission reminds me of Yahoo and Open Directory (dmoz.org). Earlier Started as a free resource but later it went to a paid model. The open directory is a completely volunteer driven effort. If you have a website for many years, must be listed in one the directories and if not or

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Local Listing

As we all know every search engine emphasis local search. There is a concept called Local Listing. All the three top search engines Google, Yahoo, Bing have put noticeable resources in developing local results and making your business more visible and connect you directly with your customers searching on map. Google My business Local Listings at: https://www.google.com/business/

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Social Bookmarking

We bookmark our sites,  webpages to achieve backlinks and enhance the visibility. Publishers of new sites, can introduce their sites to others and drive valuable traffic for targeted keywords. Web pages should be submitted in their respective categories to increase its search engine ranking. Some of the online social bookmarking sites are: http://211sbcounty.info/new/ http://4bukmark.com/ http://gardicanin.net/

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Hi!

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DigiUp Consulting Technology Services Firm !****WELCOMES YOU ALL****!

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What is Data Scraping?

Data scraping often involves ignoring binary data (usually images or multimedia data),formatting, redundant labels, superfluous display commentary, and other information which is either irrelevant or hinders automated processing.

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Udemy leading-marketplace

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Udemy world’s online leading marketplace truely does what it says “Our mission is to help anyone learn anything”. I myself covered few courses from it and find very informative. Thanks to Udemy for sharing such knowledge. I would like to share these links with you all too What Is SEO? Learn SEO Basics & Optimize Your

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What does Webpage Redirect means?

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301 Redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it preserves your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently“. Through this 90-99%

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GOOGLE KEYWORD TOOL NOW KEYWORD PLANNER

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Google has officially killed off their Keyword Tool and replaced it with their new Keyword Planner. However, the Internet marketing world has not quite embraced the change. Common complaints include: access is only available through AdWords, lack of match type data, zero device targeting info and no comparison between global vs. local searches. Nonetheless, there

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Keyword Match Types

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keyword match types help to control which searches trigger your ad. Each match type, which is specified by a special symbol, will trigger your ad to show for a customer’s search in different ways. The chart below serves as an introduction to the different match types, ordered from broad to narrow. Match type Special symbol

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Web 2.0 Submission

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Earlier to Web 2.0 user has a limited access and was allowed only the passive viewing of the content. But with invent of the web 2.0 user can generate content and can interact in the social media. It basically includes World Wide Web sites like Social networking sites, blogs, video sharing  sites, folksonomies, wikis etc.  This term was

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What is RSS ?

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RSS stands for Rich Site Summary or Really Simple Syndication File Extn: .rss, .xml RSS As the name implies it’s an xml application which broadcast news and other web updates to users. It contains information about the title, description, link, date and time of the website. To get the up-to-date information quickly RSS is a most powerful

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Link Building

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Links are the currency of online marketing. To rank higher on search engine it is mandatory to build links to gain more traffic. Getting good quality links to your site will enhance the reputation of the site which will increase its visibility to the online audience. Building trusted backlinks is the most important off page

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Yahoo Question-Answers participate

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It is a community where you can post your questions and provide answers to other people’s questions.  You can leverage this also as a source to get good backlinks to your website. Yahoo has defined a limitation of minimum of 20 answers before it verifies the authenticity of a person and makes the link clickable. 

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Forum Participation

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Wikipedia defines Forum as the designated space for public expression.  Internet users post their topics here for discussion. There are many high page rank forum posting sites which provide a powerful way for dofollow backlinks. Forum participation is also referred as signature linking because you can get authority links as your signature. Through this activity

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Blog Posting

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This is a very interesting topic and is one of the best medium to reach the targeted audience, the way I am reaching you through this blog. Blog is a content rich site. Blogging software such as WordPress, Google bloggers are free to the masses. When blogs are used as business marketing they can attract

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Free Classified Posting

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Like the way advertisement of the product/service is done in newspaper, there is a free classified posting. Through classified posting you can do the promotion of your website. By using convincing jargon you can attract more of the traffic to your site. Classifieds are short descriptions. To get urgent results and reach wider scope of

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Press Release Submission

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Press Release is a kind of announcement of a product or a service in the defined industry. It conveys the information an organisation wants to share with the public. After informing like press release is send to newspaper, magazine, radio stations online they are submitted through press release submission sites like http://www.free-press-release.com http://www.prlog.org/ http://www.free-press-release-center.info

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Article Submission

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To increase the visitor traffic article submission is one way. Writing articles to recommend others or to make visitors aware about concerned topic is called Link Baiting. This is also referred as sensational approach to link building. Such articles have fear based or most compelling headlines like Top 10, Top 5 Secrets, 7 worst things not to

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Robot.txt

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According to Google Console Robot.txt is a file at the root of your site. It gives instructions to web robots/crawlers about those parts of your website you don’t want them to access, referred as The Robot Exclusion Protocol. Robot.txt file is publically available therefore cannot be used for any private information.  Before crawling any website

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Site Map Creation

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Creation Of Site Map Sitemap Generator There are two kinds of sitemaps: For the visitor For the search Engine Visitor Sitemap The visitor sitemap is a directory or a structural overview of the content of the website. Visitors use this page as a reference for navigating a website. Traditionally according to SEO wisdom search engines

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SEO Tools

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Webmaster Tools Google webmaster tools, also referred as Google Console, helps in making website search engine friendly. These tools verify sitemap and submit the website to search engine for indexing. It also provides statistical data about: Traffic visiting the website. Googke Search Console Queries visitors have searched for Their Geographic location Landing pages Significant keywords

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Google Verification Techniques

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W3C validation W3C is World Wide Web Consortium. Its mission statement is “to lead the World wide web to its full potential by developing protocols and guidelines that ensure long term growth”. To make your website W3C complaint, your website need to meet certain defined standards and guidelines. W3C has published more than 110 standards, called W3C Recommendations.

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Site Analysis

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The first step for SEO of any website is to do site analysis. As the name suggests, we do cursory analysis of the webpages of the website. Some of the key things to check include: Check domain name e.g. .com, .net, .org etc. Subject of the website Targeted geographic locations      

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HTML Optimization

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Content Optimization Your content should connect to the reader, provide compelling and persuasive reasons to work with you or your company or offer creative ways to display and communicate that content. Content is an investment, is everything. It is a way to actively engage the reader, lead them through a process, and then bring them to a

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Creation Of Metatag

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Metatag has: Title Tag: 55 characters with space Description: 180 characters with space Keyword: 180 to 250 characters with space When website is first created the programmer needs to fill in a section called the meta Page Title. It needs to be the one true description of a website. Meta Page title is like the headline of

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Page Rank & Ranking Algorithm

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Larry Page and Sergey Brin (need no introduction) gave link based concept, the foundation of their search algorithm called Page Rank. Search Engines download a copy of websites to their server in order to rank the webpages. The search engines are massive data banks that store a duplicate copy of all the websites they can

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Search Engine

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How Bots Crawls Google Database Bots, Crawlers, Spiders These are the most widely used and interchangeable terms used for digital marketing. The software program that search engine runs in order to find websites and gather the content of those sites is called a spider (also called bot, short for “robot”). It is also called crawler, because it crawls the

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Keyword

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Keyword Research Keyword Research Keywords are the foundation of optimization. Keyword refers to the point of need. Keywords, or search terms are the words that are typed into search engines such as Google. To select the right keyword you need to empathize with your target audience. Keywords are searchers thought put into words. Google Adword

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Conversion

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Conversion Achieving primary goal for the visitor is the conversion. The conversion can be a purchase, registration, phone call, download, lead form, ad click, donation, newsletter subscription, or page view depending on the type of website. You can have more than one conversion goals e.g. if the visitor doesn’t make a purchase then the secondary goal can

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Index

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The index is where the copies of all documents found online. Through SEO we ensure that the website and all of its webpages are being indexed in a complete form.e-documents are stored. It is the search engine’s database dedicated to maintain 

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Snippets

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Snippet The snippet is the piece of information presented to the searcher. It is the first marketing message a searcher will see about your website. It’s composed of the link to the website, a description of the page, the file name and the location of the document. Snippet should be- Clear Concise Compelling

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Information Retrieval

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Search engine uses a spider to request documents across the internet. It then stores these documents in its  data center. The process of finding, cataloguing and then presenting those documents in search results is called information retrieval.

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